Amazon Launches Nova: An Ecosystem of AI Models Designed to Revolutionize Marketing, Advertising and Entertainment

December, 2024.- Amazon has taken an important step in the artificial intelligence race with the launch of Novaits new family of AI models. Designed to combine high performance and affordability, the Nova is being introduced gradually AWS foundationmarking a milestone in automation and creativity.

A family of models with purpose

Nova is organized into two main categories:

1. Basic models: Focused on textual and multimodal tasks for advanced comprehension.
2. Creative models: Innovative tools for image and video generation.

Each model is designed to suit different business applications, from marketing to complex data analysis solutions.

Nova’s main abilities

• Nova Micro: Specialized in word processing in 200 languages and able to handle up to 128,000 tokens.
• Nova Lite: Provides multimodal interaction (text, images, video) with accurate text responses.
• Nova Pro: An advanced multimodal model designed for complex tasks such as TextVQA.
• Nova Premier: Under development and planned for 2025, this model will focus on complex reasoning.

Creative tools for industry

• New canvas: Generate high-quality images with advanced editing options, ideal for advertising campaigns.
• Nova Reels: Allows creating videos up to 6 seconds in high resolution, optimized for digital marketing and entertainment.

Amazon has implemented strict mechanisms to protect intellectual property and the ethical use of AI. Additionally, all content created will include watermarks to guarantee transparency in its origin.

An incentive for business and advertising

Thanks to its visual quality and video consistency, Nova surpasses existing models, establishing itself as a valuable tool for marketing, advertising and entertainment.

Infrastructure and extension to the general public

Built on the powerful infrastructure of AWSNova inherits a proven history in AI, supporting leading companies such as Apple. Amazon also plans to expand Nova into mass consumption, possibly by integrating it into Alexa with a subscription model, though it still faces technical challenges.

With Nova, Amazon is redefining the artificial intelligence landscape, offering tools that not only automate tasks, but also inspire creativity and business efficiency.