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Colgate is present at the 41st edition of CIOSP (São Paulo International Dental Congress), which will be held between January 24 and 27, at Expo Center Norte.
With one of the largest stands at the convention, the company brings a full program of technological experiences.
These actions bring experiences with the leading brands in the portfolio, conversations from experts in the Colgate Talks space, as well as Instagrammable spaces.
The Colgate Dip – By pre-booking, which can be done through this link, the public will have access to a unique experience divided into three rooms.
In the PerioGard room, participants will be surrounded by screen periscopes equipped with virtual reality, providing an office environment.
The innovative aspect of this experience is that, when squinting, the dentist comes into contact with explanatory images of the product, offering an unparalleled immersion in PerioGard technology.
Already in the room SonicProparticipants will explore the big difference of the electric toothbrush in 3D, while in Elmex rooma sensory experience will be offered that will provide a deep understanding of the line’s products, which has a 60-year tradition and specializes in oral care such as the treatment of dentine hypersensitivity.
These rooms promote an educational and engaging journey, highlighting Colgate’s commitment to innovation and education in the field of dentistry.
The activity will also have a version ‘flash’for visitors who do not have enough time to participate in the full immersion.
“Our objective is to create not just a stay, but a sensory journey at CIOSP,” says Fabiano Carvalho, Director of Professional Relations at Colgate-Palmolive Brasil.
“We will promote a comprehensive brand experience in which visitors can clarify doubts and try the brand’s products in order to prove the effectiveness and quality of the items on display,” he adds.
Colgate Talks – Lectures, led by renowned experts, promote innovation and the exchange of experiences with professionals in the field of dentistry.
Among the topics to be covered are dentistry in sports, clinical indications for mouth rinses and dental care in kilograms.
“Through conversations and the exchange of experiences, we can contribute to the development of dentistry in the country, by getting closer to the dentists and students of the area”, emphasizes Fabiano.
The full program is available at https://www.colgatebrasil.com.br/ciosp2024/
Experience SonicPro – To facilitate the SonicPro 50 experience, which is part of the line in partnership with Philips, the company developed a station equipped with a sink to encourage visitors to perform oral hygiene and prove the effectiveness of the device with the first use.
The line’s products are distinguished by their exclusive sonic technology, capable of inducing up to 62,000 washing movements per minute, providing more effective cleaning in places where ordinary brushes cannot reach, such as along the gum line.
In addition, electric toothbrushes remove more plaque in less time than a regular toothbrush.
To meet and satisfy the different lifestyles of consumers, who have increasingly sought oral health care solutions, electric toothbrushes in the SonicPro line are available in four adult versions (Series 10, 30, 50 and 70) and one for children (SonicPro Kids).
The full schedule and details on ticket sales are available at https://www.ciosp.com.br/pt
