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Colgate launches the national movement “Together against toothlessness”, which aims to raise awareness in society about the extent of oral health deficiency in Brazil, a problem little discussed in the country. And the focus of the movement is the fight against tooth decay, the most common non-communicable disease in the world that affects thousands of Brazilians, especially children and teenagers.
The campaign agenda includes actions to distribute kits, guidance from professionals, availability of educational materials on oral health and community mobilization. Lack of teeth is the lack of prevention and treatment of tooth decay, the most widespread non-communicable disease in the world and responsible for the appearance of several other complications. Moreover, it is the cause of loss of quality of life and other oral problems for Brazilians from different social classes.
According to the Global Burden of Disease study, untreated permanent dental caries affects 2.4 billion people worldwide (35% of the global population) and 530 million children (¼ of the global child population) in their teeth. milk teeth). Data from the Ministry of Health’s National Oral Health Survey show that cavities are one of the main oral health problems in the country today: 53.4% of children up to 5 years old had a tooth affected by cavities, 76.1% of young people . between 15 and 19 years old had a tooth affected by cavities, and 99.1% of adults aged 35 to 44 years had a tooth affected by cavities.
“With the support of dental professionals, this initiative not only targets oral health, but also contributes to overall health and well-being, as the problem in question can cause several other complications. It’s a unique opportunity to join forces in a movement to fight cavities in favor of healthier smiles and a future with more possibilities”, emphasizes Adriana Anido, Vice President of Marketing at Colgate-Palmolive.
Dental caries is a persistent public health condition present throughout Brazil. According to the National Oral Health Survey (BRAZIL, 2010), 17.2 million, equivalent to 52% of children aged zero to nine, have never been seen in a dental office. These data show that most Brazilians, especially children and adolescents, face significant challenges related to oral health, including untreated cavities and lack of access to adequate dental care.
Colgate translates its ongoing commitment to promoting oral health into a variety of practical actions that help fight cavities. The Brilliant Future Healthy Smile program, for example, was launched in 1994 in Brazil with the goal of educating children about the importance of oral hygiene and encouraging healthy practices from an early age by providing oral hygiene equipment and educational materials. More than 20 million children have already been positively impacted by the program over the years from 2013 to March 2024. Another Colgate initiative is the traveling educational van that helped spread oral health education in regions of greater social vulnerability for 9 8 thousand children only in 2023 The objective is for this scope to be even greater, reaching 50 thousand children in 2024.
The company also maintains a partnership with the Brazilian Dental Association’s A Smile the Size of Brazil program, which has supported more than one million children since 2015. In this project, Colgate also works by supplying Healthy Smile, Brilliant Future wash kits . The initiative aims to prevent diseases and raise the awareness of poorer communities located far from big cities about the need for adequate oral hygiene from childhood.
The company is also a partner and supporter of the NGO Turma do Bem since 2020, helping with quality dental treatment and monitoring for young people. Colgate’s support helps the facility provide quality dental care to more than 5,000 youth, ages 11 to 17. In 2024, the objective is to double the number of young people served by Dentistas do Bem, through support for the Mega Triagem, an event that will be held in different regions of the country to select young people capable of participating in the program oral hygiene will also be provided.
Together with the Brazilian Dental Association (ABO), CP carries out a joint action to develop oral health education and fight cavities and other oral problems, with more than 1 million children benefiting from tooth brushing kits that from 2015, in addition to 2 thousand indigenous people served. from the same kits through the O Sorriso nas Aldeias program, in Tocantins. With Doutores das Águas, Colgate works with children from riverside communities in the Rio Negro and Madeira basins, in the Amazon, distributing oral hygiene kits that complement the organization’s social actions with children in situations of social vulnerability.
“Colgate invites all Brazilians to participate in the campaign, so that together we can share information about tooth decay in order to prevent it throughout the country!”, he emphasizes. In the campaign led by Colgate, with a strategy in partnership with the agencies WPP@CP and BCW, the messages and actions will also be distributed through the media, influencers and health professionals. The company also has more than 35,000 innovation professionals worldwide dedicated to the research and development of products that offer people and the planet a healthier future.
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