Colgate is present at the leading carnivals in the country – Live Marketing Magazine

In 2024, Colgate announces its participation in two of the main carnivals in Brazil and invites revelers to use their smile as the main support to enjoy this wonderful celebration. In Salvador, the brand enhances the power of Colgate Sorriso with the Colgate Triple action, with the sponsorship of the Band Folia broadcast and the presence in the box of the Banda Planeta, in the Barra-Ondina district. In Rio de Janeiro, the avenue belongs to Luminous White Glow toothpaste and Luminous White Whitening Pens, which sponsor Nosso Camarote, in Sapucaí, bringing brightness to people’s smiles, with experiences related to the brand’s proposal, where they are willing to show the best version of self-confidence.

According to Adriana Anido, vice president of marketing at Colgate-Palmolive Brasil, being present at events like these can highlight the importance of the markets in question for the company. “We know that carnival is a very important festival in Brazilian culture and that it promotes moments of joy. Being present in two of the biggest carnivals in the country, we appreciate this tradition and the national cultural plurality, in addition to celebrating the power of smile on such occasions”, the executive emphasizes.

In Salvador, emphasizing joy and fun as the main pillars of the festivities, through Colgate Tripla Ação, the best-selling toothpaste sub-brand in the Northeast¹, the brand brings protection for the whole family, whiter teeth and fresh breath. encouraging the care and preparation of your smile so that it stands out during the carnival.

In Rio de Janeiro, the sponsorship of Nosso Camarote, in Sapucaí, is an initiative that focuses on the promotion and brand experience of products with the best teeth whitening technology. In this second year of sponsorship, Luminous White arrives at Carnival 2024, in Sapucaí, with what they do best: they are present from the preparation for the event, inviting people to give their smile a glow.

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