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Colgate-Palmolive Brasil opened the Colgate Xperience Center (CXC) space, focused on technology and innovation for the oral health, personal hygiene and home care segments.
The new space is located in São Bernardo do Campo, near the company’s manufacturing plant and Research and Development Center. CXC has 331 m² divided into a circuit that offers visitors an experience of the complete innovation process, starting from concept, through technology development and ending with production.
“As a leader in the oral health segment, we feel the responsibility to propose innovative and technologically advanced solutions to the problems of Brazilian consumers. The partnership with our distribution customers, dentists and consumers needed a space to exchange ideas and experiences with the aim of gaining even more speed in the innovation process”, says Ricardo Ricci, vice president of Colgate-Palmolive in Brazil.
CXC also has comprehensive rooms for products from brands such as Colgate, Sorriso, Elmex, Palmolive, Protex, Ola and Pinho Sol. In addition, the venue has space for conventions, meetings and dynamics with customers, partners, oral health professionals and audiences of others. interested in the development of the industry.
