Colgate-Palmolive Launches ‘Your Smile Is Worth Rewarding’ Campaign – Marketing Live Magazine

Mother’s Day is the perfect occasion to express love, gratitude and appreciation to the mothers and mother figures in our lives. With this in mind and to celebrate this special date with unique gifts, Shopping Eldorado launches the campaign “Where the best companies find the best hugs”, starting this Friday, April 26, in the format “buy and win”.

To participate, customers must register their receipts in the Eldorado Prime SuperApp. When they make a total of R$650.00 in purchases, they will be presented with an exclusive bag from the famous Italian cosmetics brand Kiko Milano, consisting of a lipstick and a nail polish from the Smart line, available in red and nude, as well as an exclusive toiletry bag.

“Mother’s Day is a date of tremendous importance, full of love and affection. This promotion was carefully designed to celebrate the mother figure and honor all mothers. The kit and the brand are designed to further enhance beauty, boost confidence and reflect each mother’s unique personality. Every time they use these products, they will remember how special and loved they are”, declares Lilian Piva, marketing manager at Shopping Eldorado.

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