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Colgate-Palmolive Brasil opened an unprecedented space focused on technology and innovation in the oral health, personal hygiene and home care segments. Located next to the company’s production plant and Research and Development Center in Anchieta, in São Bernardo do Campo, Colgate Experience Center (CXC) – which took investment of 8 million dollars – is the first Colgate-Palmolive space with this proposal in the world.
He has 331 m2 divided into a circuit that promotes a true visitor experience in the complete innovation process starting from the concept, passing through the technology development and ending with the production.
Among the highlights, CXC presents diving room about products from brands such as Colgate, Sorriso, elmex, Palmolive, Protex, Ola and Pinho Sol CXC also has space for conventions, meetings and dynamics with customers, partners, oral health professionals and other audiences interested in the development of the industry . On site, visitors will also find the CXC pilot plant, a compact production line specifically designed to allow rapid testing of prototypes and new ideas before they are sent to larger-scale testing.
“As a leader in the oral health segment, we feel the responsibility to propose innovative and technologically advanced solutions to the problems of Brazilian consumers.
The partnership with our distribution customers, dentists and consumers needed a space to exchange ideas and experiences with the aim of gaining even more speed in the innovation process.“, it is said Ricardo Ricci, vice president of Colgate-Palmolive no Brasil. “The proximity of the Experience Center and the integration of our research center with one of the world’s most advanced factories producing oral care products gives new life to our superior technologies, taking them from the laboratory to offices, shops and finally to Brazilian houses.“, he adds.
