Oral-B officially introduced Oral-B iO in Colombia, an electric toothbrush with artificial intelligence, which according to the brand has the potential to transform the standard of oral care in the country.
Electric toothbrushes are nothing new (their origins, if reports are to be believed, date back to 1954 in Switzerland), but that’s not why we often see them on the pages of tech media. The thing is: el Oral B-iO It didn’t leave us much of a choice as it’s the first time in our history that we’ve used “toothbrush” and “artificial intelligence” in the same sentence.
So let me start again: Oral-B launches in Colombia an electric toothbrush, powered by artificial intelligence, which through a APPLICATION dedicated recognizes areas of the mouth allowing you to perform more thorough washing and thus provide a deep and gentle cleaning of the gums.
Oral-B claims the brush is the result of six years of research and has been integrated into its stylized structure (it looks exactly how we imagine an Apple-branded toothbrush would look). Has more than 250 patents.
“This is the most important innovation that P&G has made in the toothbrush area. Having magnetic technology, “This brush focuses all the energy on the tip of the bristles, so it vibrates less and makes less noise, while being much more effective at removing plaque. –Mauricio Pardo, Colombia Oral Care Category Director
For dental care
But, apart from the innovation, Oral-B believes that this is a necessary solution, as it comes in a worrying context in which, according to the IV National Study of Oral Health (ENSAB IV), 61.8% of the Colombian population have different degrees of gum disease.
The excessive accumulation of bacterial plaque is one of the most common causes of these problems, and this is where Oral-B electric toothbrushes play a fundamental role, as they provide. greater plaque removal compared to ordinary manual brushes. In its presentation on Tuesday night, Oral-B demonstrated this fact.
specification
The Oral-B iO features a smart pressure sensor that visually alerts the user when excessive pressure is applied with a red and green light. when proper pressure is applied during washing. This protects the gums without compromising cleaning effectiveness We are unlikely to try this device. It doesn’t seem like the kind of technology you try for a week and then switch to rview a colleague from another medium. And at 900,000 pesos per unit, It also doesn’t seem likely that we are their target audience.
And yet, it is a fact that there is a market and there is a target audience for this type of technology. Pardo says that, if you think about the long-term benefit, Mathematics is unappealing.
“Designed over time, it’s a win-win. If you think it will prevent gum problems in the future, when you are 50, 60 years old, you can see that payoff. This is an investment. “People are often unaware of the importance of taking care of their teeth and this brush is a promise to remind us why we should do it.” –Mauricio Pardo, Colombia Oral Care Category Director
Oral-B iO is now available in Colombia. Its regular price at the Procter & Gamble store is 899,000 pesos, but at the moment it is sold as an introductory offer 539,000 pesos.