Tom Hanks is setting the record straight.
The two-time Oscar winner took to Instagram on Saturday, September 30, to warn fans that a viral video ad that appears to feature Hanks promoting a dental plan is actually a deep AI-generated fake.
Hanks, 67, posted a screenshot of the video and wrote: “WARNING!! There is a video out there promoting a dental plan with a version of my AI. I have nothing to do with it. – Tom Hanks.”
Hanks has previously spoken about the rise of artificial intelligence and deep fake technology in the film industry. In an interview in Adam Buxton‘s podcast in April, Hanks revealed, “There are discussions going on in all the departments, all the agencies and all the law firms in order to come up with the legal ramifications of my face, my voice and everyone’s being. our intellectual”.
The actor went on to reflect on the “bonafide possibility” that AI-generated films could be made using his likeness.
An American cultural icon! From rom-coms to dramas, Tom Hanks has become one of the most popular movie stars in the world. The Terminal star was born in Concord, California, in July 1956 and developed his interest in acting by performing in high school plays. Hanks went on to study theater at California State University, (…)
“Right now I could get together and do a series of seven movies that would have me in them, where I’d be 32 years old between now and kingdom come,” Hanks told Buxton. “Now anyone can recreate themselves at any age (…) by means of AI or fake deep technology.”
of Lost the star further claimed that films using an AI version of himself could also be made after his death and “there won’t be anything to tell you that it’s not just me and me.”
“This is certainly an artistic challenge, but it’s also a legal challenge,” Hanks noted.
Tom Hanks and Rita Wilson Relationship Timeline
Eternal love! Tom Hanks and Rita Wilson have proven for decades that Hollywood romances can stand the test of time. According to the Cast Away actor, it was love at first sight when it came to his eventual wife – even if he didn’t meet her until years after he first saw her. Wilson did (…)
The fake dentist ad is far from the first time celebrities have been used in a fake video. Countless stars – incl Morgan Freeman, Tom Cruise AND Taylor Swift — their likeness has been used without their consent.
Hollywood is scrambling to keep up with the alarmingly rapid growth of artificial intelligence. Most recently, the Writers Guild of America strike, which began in May and ended late last month, resulted in some new conditions being put in place to protect writers in Hollywood from being replaced by AI altogether.
One of the new conditions prohibits studios from using AI to write or edit scripts that have already been written by writers. Studios are also now prohibited from using AI-generated scripts as “source material” that writers can then be asked to adapt for a reduced fee.
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Hollywood’s biggest names are showing their support for the ongoing SAG-AFTRA strike by joining other union members on the picket lines. In July, the union – which represents more than 160,000 TV and film actors – voted to go on strike after the Alliance of Film and Television Producers (AMPTP) (…)
Additionally, while writers are allowed to use AI machines like ChatGPT, they cannot be forced to do so, and studios must disclose whether any material provided to writers was created using AI technology. These new terms protect the rights of writers and ensure that their jobs and income remain intact despite these technological advances.
Meanwhile, legislation continues to lag behind. There is currently no federal law prohibiting the use of deep fake technology in the United States.
